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About The Art of Manliness
The Art of Manliness is a different kind of site for me. Authored by the husband and wife team of Brett and Kate McKay the site focuses on helping men be better husbands, better fathers, and better men. Every week we seek to uncover the essential skills and knowledge today’s man needs to know. Since beginning in January 2008, The Art of Manliness has already gained 40,000+ rss subscribers and 23,000+ email newsletter subscribers and continues to grow each week. If you would like to have your brand featured in front of over 1.5 million monthly impressions, have a look at the advertising information below.
Our Audience Demographics
The following information is for overview purposes only. Much more extensive detail is available at request.
Ad Formats Available
We are able to discuss requests for all standard ad formats including dedicated spots above the fold as well as 125×125 buttons. We also can provide ad space in our popular weekly podcast. In just one month it has gained over 30K subscribers. In addition we routinely work with companies on integrated marketing campaigns where we give away products (or services) in contests or promotions alongside our regularly scheduled content. The following are some examples of these integrated campaigns.
ProFlowers Valentine’s Day Giveaway
The campaign: Sponsored by Proflowers the contest asked the community to share their best date idea for Valentine’s Day for a chance to win a $70 gift certificate for 5 lucky winners. The gift certificates can be used on any Proflowers flowers and gifts.
The metrics: The contest generated over 2,000 impressions and almost 300 entries.
Saddleback Leather Company Man Bag Giveaway
The campaign: Sponsored by the Saddleback Leather Company the contest asked the community to share their best packing tip, travel advice, or musing about man bags for a chance to win a leather product of up to $495 value.
The metrics: The contest generated over 11,000 impressions and almost 750 entries.
West Coast Shaving Classic Shave Set Giveaway
The campaign: Sponsored by West Coast Shaving the contest asked the community to share their best shaving tip for a chance to win a complete classic shaving kit valued at $115.
The metrics: The contest generated over 7,000 impressions and almost 400 entries.
The Original Hawaiiabera Giveaway
The campaign: Sponsored by El Grande Kahuna the contest asked the community to share their typical weekend activities for a chance to win a $68 Original Hawaiiabera shirt for 3 lucky winners as well as 40% discount for all participants.
The metrics: The contest generated over 4,000 impressions and over 300 entries.
Please contact us for more information about advertising with Art of Manliness. We look forward to working with you.
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