Speaking of fun, I am a product namer too, with my own company. My current and future project is me “having THE most FUN job in the world,” without any downsides.

So along with naming other people’s products, I have named my own. It’s a brand, describing the FUN people over 50 (and late 40s too.) Twifties! Because 50 is the new 20.
Twenty+50= TWIFTY!!
RU Twifty?
Spread the word!
Lauren
Twifties.com and Twifties.TV

“…making a list on a piece of light-green graph paper, with a purple Flair pen.”

Not the s**t’s gonna’ hit the fan! We may all be out of work soon, now that the secret to great naming is out. Then again, I could use a vacation, so what the hell. Great work!

Cheers,
Jay

And that, is manly. As a dedicated wetshaver, I am not one for beards, but his is bad-arsed!

As a fellow man and brand namer, I wanted to comment on the issue of manliness.

What’s manly about naming?

Immortality: The names we give products and companies can last forever. Our work can live and breathe and earn client’s money and accrue value long after we’re gone.
In Greek epics, warriors intimidated the enemy with taunts that their name would be forgotten upon death; immortality meant your name would be remembered. A namer’s work is his proxy; as long as his brand names live, so does he.

Billions of dollars: The cumulative value of the products and companies we’ve named can easily reach billions of dollars. Money is power. Power is manliness.

Strength: Namers have to be fearlessly creative, independent and unconventional thinkers. Their minds must be fertile and able to father hundreds of names. Channeling King Solomon, namers judge their offspring and kill the weakest. They pick favorites that soon are slaughtered in trademark screening. Whatever names survive this gauntlet is presented to the client who may deride and denigrate the progeny. Even — or especially — in the face of opposition, the namer must stand tall and confident, using their wits and impassioned reason to rally support. Eventually, it’s the namer who, when all legal screening is said and done, must crown one of their children, leaving the others to perish.

As Mark said, naming requires thick-skin. It requires confidence. It requires manliness.

- Anth

But just one bit of advice for Mark-if he’s working with brands and must market himself, he really should invest some money in a much better website. His current one is rather, well, 90’s-tastic. Not very enticing for someone who is looking to hire him for his professionalism and creativity.

Wouldn’t he be able to point to the names of the products and go, “I made that”? Hell, without his work, the product would simply be known as “that.”

The series isn’t about “manly” jobs-it’s about interesting and/or desirable jobs.

And to me a manly job is any job that a man is passionate about, one that utilizes his talents and that gives him great satisfaction. And a manly job can also be any job that a man works to support others. Your definition of a manly job is quite narrow. Would you tell a janitor who’s working that job to support his family that he’s unmanly because he can’t point to a something at the end of the day and say, “I made that?” Or a trucker? How about a cop? What about a guy who works a boring corporate job to give his family a good life?

Finally, I think the creative process in whatever form it takes is quite manly….